Published airfares and
hotel rates set to increase in 2008
(Continued)
“Over the past two years, we’ve seen
strong, sustained growth in business travel, and this continues to drive
industry prices higher,” said Mary Ellen George, general manager of
Advito, which provided data and trending for the forecast. “We expect
growth – and higher prices – to continue through 2008.”
In addition, George, said, there is little room for error for companies
struggling to control costs: “Tight market conditions are placing a
higher demand on the skills and expertise of travel buyers and travelers
to meet travel policy requirements and effectively conduct company
business.” BCD Travel produces an industry forecast each year for
clients. The forecast draws on BCD Travel’s extensive knowledge of the
corporate travel industry, offering a look ahead to the year to come.
Here are a few of the report’s key predictions:
- Airfare increases: Worldwide,
published airfares are predicted to rise 2 percent to 4 percent on
average in 2008. Advito expects corporate airfares to increase by
less than 2 percent, thanks in part to an increase in corporate
discounts.
- Hotel rates and supply:
Advito expects the 2008 average daily room rate to increase by 6
percent to 9 percent. Some markets may see double-digit increases.
Although some European hotel markets are trending lower due to
over-capacity, average daily rates in most markets are expected to
continue to grow.
- Rail: Consolidation and
privatization in European markets will push average rail fares
upward in 2008. But increased productivity gains for traveler and
travel arranger alike are expected with the introduction of rail
booking through traditional channels.
- Meeting costs: Average group
room rates will increase 8 percent to 10 percent in major markets in
2008. Global meeting planning is expected to be in direct
correlation with company expansions into emerging markets. The Asia
Pacific and Middle East regions are anticipated to be high-demand
destinations.
- Car rental rates: Car rental
rates will increase by 5 percent to 7 percent in 2008, continuing a
trend predicted in 2006.
- Traveler frustration: We
expect travelers will continue to experience extended flight times,
escalating airport chaos due to flight cancellations and long lines
at airport security checkpoints. Companies will need to focus on
helping their travelers stay productive in less-than-optimal
conditions.
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