The transaction will
give Hilton, the third-largest U.S. lodging company, about 280
hotels in Europe and 80 in Asia and the Middle East, helping it
compete with Marriott International Inc. and Starwood Hotels &
Resorts Worldwide Inc. It will also allow the company to expand
brands including Doubletree, Embassy Suites, Hampton Inn and Conrad
abroad.
Hilton "needs to get
in balance with Starwood and Marriott, which have a higher
concentration of their hotels internationally and are better
diversified for when one area may be weak," said Sam Lieber, chief
executive officer of Purchase, N.Y.-based Alpine Management &
Research LLC, which owns 2.3 million Hilton shares among $3.1
billion in assets.
Shares of Hilton
Group surged 4.25 pence, or 1.2 percent, to a record 368.75 pence in
London. They have climbed 30 percent this year. Hilton Hotels jumped
$1.70, or 7.6 percent, to $24 in New York Stock Exchange composite
trading, the biggest gain in almost three years. They've increased
5.5 percent this year.
The two lodging
companies had combined revenue of $7.2 billion last year. By that
measure, the purchase will make Hilton Hotels the second-largest
U.S. hotelier. Marriott had 2004 revenue of $10.1 billion and about
2,700 properties. Starwood had revenue of $5.37 billion and about
850 properties.
Hilton Hotels
officials said on a conference call with analysts that 2006 sales
will be $8.14 billion assuming it owns the new properties for the
full calendar year.
The company is making
the purchase as the lodging industry benefits from a rise in
business and leisure travel in the United States and tourism is
rebounding in the United Kingdom after the July terrorist attacks.
Hilton Hotels lifted rates an average of 8.9 percent in the third
quarter in markets including New York. Hilton Group increased rates
about 8.8 percent in October as London's hotel business picked up.
Hilton Hotels CEO
Stephen Bollenbach said Thursday he'll continue Hilton Group's
program of selling assets to use proceeds to repay debt and focus
the company on earning management and franchise fees.
Last quarter,
increased occupancy and higher rates spurred a 10 percent increase
in pretax adjusted profit, Hilton Group said in November. It put 18
U.K. and Irish properties up for sale in July amid rising demand,
after announcing plans in February to raise as much as 400 million
pounds from selling hotels.
Hilton Hotels is
paying 11.3 times adjusted 2006 earnings before interest and taxes.
The company said it will pay for the purchase with cash and a bank
loan of $4.61 billion provided by Bank of America Corp. and UBS
Securities LLC, the advisers on the deal. Hilton Hotels was also
advised by Morgan Stanley. Deutsche Bank AG advised Hilton Group.