Articles of Interest
An
Industry Renaissance
Is
the hotel industry undergoing a renaissance period?
Maybe that’s overstating it a bit, but one thing is
for sure: Something noteworthy is happening. Over
the past few years there has been a noticeable surge
of creativity that promises to reshape the look and
feel of the industry. The most recent example comes
from Starwood Hotels and Resorts Worldwide.
Building on the considerable success the chain has had with its trendy W Hotels, Starwood has created a new brand. For the time being, Starwood is referring to it as Project XYZ, but I like to call it “W Hotel Lite.” The daily room rate will be several hundred dollars less than a W Hotel, and Starwood hopes to open 50 a year for the next 10 years. Among other things it will boast, according to Starwood, “light-filled ‘commons’ spaces featuring dramatic water and fire elements, a destination lounge and a sunken conversation area designated the Pit Stop.” Click Here to continue.
